Ingredients

The good stuff (and the bad)

Curated ingredients with the chemistry behind why they work. Plus the ones to avoid and why.

ingredient

Natural abrasive cleaner and deodoriser. One of the few cleaning ingredients you actually need.

Acidic cleaner that cuts grease and kills most bacteria. Dilute 1:1 with water for general cleaning.

Natural acid and antibacterial. The citric acid cuts grease and dissolves mineral deposits.

Plant-based soap that works for body, hands, dishes, floors, and laundry. One product, many uses.

The original non-stick surface. Lasts generations, gets better with use, no synthetic coatings.

Microwave and oven safe without leaching chemicals into food. Inert, durable, infinitely reusable.

Replace dryer sheets permanently. Reduce static, soften fabric, and speed up drying with zero chemicals.

Uses zinc oxide or titanium dioxide to physically block UV instead of chemical filters that absorb into skin.

The non-stick coating on most pans. Part of the PFAS "forever chemical" family that accumulates in your body.

A legal loophole that allows companies to hide hundreds of undisclosed chemicals under one word on the label.

Preservatives in cosmetics that mimic oestrogen. Detected in breast tumour tissue.

Chemical sunscreen filter that absorbs into blood within hours. Confirmed endocrine disruptor.

Antibacterial agent banned in soaps by FDA. Still found in toothpaste and other products.